Callaway Golf
This concept is for an in-store point-of-purchase (POP) display campaign for Callaway Golf. The approach was to depart from traditional feature-based advertising, and to connect with the audience by highlighting golf course challenges and how their products would help golfers overcome those obstacles.
Yogurtland
This campaign was for the first Yogurtland Fan Choice Awards. With a limited budget, and a short deadline, I was tasked to design a voting microsite and a campaign to create awareness for the Fan Choice Awards and to direct customers to vote for their favorite Yogurtland Flavors.
Oluko
I was tasked to do the motion graphics for the Oluko learning platform. Working with an Art Director and Copywriter, we were able to produce a concise, yet dynamic video that showcases the how Oluko promotes education through community.
Cal-Am
The Cal-Am spots are designed to feature the types of experiences the resorts have to offer. The Best is Yet to Come and Discover Your Inner Child each have a fifteen-second and a six-second cut. My role was to edit footage and create motion graphics for these web-based ads.
Thermador
The One-Two Free mobile site allowed Thermador customers to explore the product line and build their own bundle to calculate how much money could be saved with the promotion. Thermador print ads would feature a QR code that led readers to the mobile experience.
SRS Labs
The SRS web experience was part of a larger brand development which included a revamped brand strategy, identity package, and website, which I was involved in developing.
Upper Deck
Working on licenses including Marvel, Disney, and 20th Century were a pleasure for a pop-culture nerd as myself. I was able to design card sets and packaging for several properties, including Doctor Strange, Thor: Ragnarok, Spider-Man: Homecoming, Black Panther, Marvel Annual, Mickey Mouse, Disney Princess, X-Files, Alien and Aliens.
Memorex
While making the transition from Production Artist to Designer, I had the privilege of working with talented Design and Art Directors. I was on the team that created the refreshed identity and packaging system for Memorex. I was entrusted with assisting on the brand guidelines and created some of the initial packaging designs.